ANG Infotech
ANG Infotech was incorporated in 2007 and is head quartered in New Jersey with offices in Hyderabad, India. ANG creates solutions that simplify everything – processes, costs, transparency, value creation, technology scaling and ROI.
Client
ANG Infotech
Industry
B2B Software Services
Location
New Jersey, USA
Duration
36 months
The Problem
Client Problem
ANG Infotech had strong technical capabilities and a diverse service portfolio across SAP, Oracle, CRM, and enterprise solutions, but their digital presence didn’t reflect this depth or credibility. The website lacked a clear user journey, making it difficult for visitors to understand offerings or navigate across services effectively.
There was also no cohesive brand positioning or visual consistency, which diluted their enterprise appeal-especially for Fortune 500 clients and global prospects. On social media, engagement was inconsistent, with no structured strategy to communicate their expertise, thought leadership, or value proposition.
Overall, the challenge was to transform ANG Infotech’s digital ecosystem into a clear, engaging, and conversion-focused experience-across website and social platforms.
The Solution
Brand Positioning Refresh
Aligned messaging and identity to reflect enterprise credibility and consulting expertise.
Website UX Overhaul
Redesigned user journeys for clearer navigation and service discovery.
Modern UI Design System
Created a clean, structured, and professional interface for better usability.
Custom WordPress Development
Built a scalable, easy-to-manage backend for internal teams.
Service Architecture Optimization
Organized complex offerings into simplified, user-friendly structures.
Conversion-Focused Pages
Designed landing pages with clear CTAs to drive inquiries.
Performance Optimization
Improved speed and responsiveness across devices.
SEO-Ready Framework
Implemented on-page SEO best practices for long-term visibility.
Social Media Strategy
Defined content pillars aligned with services, expertise, and industry trends.
Content & Creatives Execution
Delivered consistent, high-quality posts to boost engagement and brand recall.
Analytics & Iteration
Tracked user behavior and optimized content and journeys continuously.